Are you a realtor in Oklahoma looking for more leads and not having much luck? Maybe, you should look at real estate video production as another avenue to reach your audience. Keep reading below as there is a lot of great numbers to show you how much it can help.
Buyers & Sellers want Video
In 2012, the National Association of Realtors found that 85 percent of buyers and sellers prefer to work with an agent who uses video marketing, but only 15 percent of agents are actually using video. If only 15 percent are delivering what 85 percent of people want that means you could be reaching more clients with a product that makes you a step above other realtors. Who wouldn’t want a leg up on the competition.
Video increases leads dramatically
A study by international listing website Domain.com found that video properties listed with video generated four times the number of quality leads. Can you afford to be missing out on a 400% increase in leads?
That’s not surprising, given the memorability of video. You’ve heard that a picture is worth 1,000 words? Well, Forrester Research found that just one minute of video is worth 1.8 million words — that’s the same as roughly 3,600 Web pages of text. And according to the Online Publishers Association, 80 percent of viewers remember what they’ve seen in online videos.
Video creates effective email marketing
If you’re like most agents, e-newsletters and email blasts are a big part of your marketing. We all know, that email marketing has its weak points. A majority of people just delete marketing emails without reading them — and those who read the email won’t necessarily click through to your website or listing. You’re also struggling constantly against opt-outs.
Video can help on both fronts. Forrester Research found that including video in marketing emails doubles click-through rates. And according to marketing automation firm Eloqua, video reduces email subscriber opt-outs by 75 percent. Add video to your marketing emails, and you’ll not only retain your audience, you’ll double your engagement.
Homebuyers are increasingly turning to video for house hunting, and video is proving to be one of the most effective ways to corner the online market. Can you afford to miss out on this?
If you are ready to jump on real estate videos for your listing in the OKC Metro contact us today. We would be happy to meet with you and discuss an effective marketing plan.